Posted July 7, 2011 by Norby Ela in Comics

DIAMOND ANNOUNCES EXCLUSIVE APPAREL TO COMIC SHOPS

Official Press Release

Over the past year, Diamond has worked diligently with its apparel vendors to offer PREVIEWS exclusive apparel items for ordering through its PREVIEWS catalog. Now, Diamond has taken the extra step to re-brand these offerings as a single line, PX Wear—T-shirts, hoodies, caps and more—available only through comic book specialty shops.

“It’s gotten a lot easier to find fan-friendly apparel in the past few years, as everyone seems to be able to find Spidey shirt with a pithy saying in their local big-box store,” commented Jesse Morgan, Diamond’s Brand Manager for Apparel. “But we know that the local comic shop is what keeps our industry thriving, and they’re looking for cutting-edge, exclusive designs. So we’re working with the best designers in the business to create the very best looks, just for comic shop retailers and their customers. Whether it’s Marvel or DC characters, Godzilla, Kingdom Hearts or Star Wars, we want the coolest designs on the racks and on the backs of the coolest people.”

Carrying these exclusive items should help retailers differentiate their store from others in the marketplace and ensure that they are not forced to compete with the superhero and pop culture-themed apparel offered by mass market stores. To date, orders for PX Wear items have been incredibly strong from retailers, said Morgan.

Shipping in July from its PX Wear line, Diamond has new t-shirts featuring Godzilla, The Hulk, Kingdom Hearts, Star Wars, and the recent blockbuster movie hit, Thor.

These shirts can only be found in comic book specialty shops—you won’t find them at any other store locations!