Posted February 17, 2011 by Tony Tuason in Columns

Get ready for Yoshinoya Philippines here in Flipgeeks!!

This March, get ready as Yoshinoya join in the fun here in Flipgeeks!! Wait?!? You don’t know what Yoshinoya is? You mean you haven’t tasted the WORLD’s BEST SELLING BEEF BOWL ?!? What the fraaaa….. But fear not flipgeeks, we’re here to give you Yoshinoya’s history.

Yoshinoya was born in 1899 under the ingenuity of its founder, a Japanese, named Eikichi Matsuda. Our story begins at Nihonbashi, a humble fish market in Chuo-ku, Tokyo, on the outskirts of Edo Castle where Mr. Matsuda created a delicious recipe of beef and rice known as Gyudon (beef bowl). Named for his birthplace of Yoshino-Cho, Osaka, Mr. Matsuda’s restaurant featured delicious, affordable and fast meals. It was an entirely new concept in Japanese culture, and both the hard-working fisherman and market visitors embraced it. Yoshinoya was an instant hit. In 1923, Japan was hit by the Great Kanto Earthquake and Yoshinoya had to move to Tsukiji with the rest of the fish market and throngs of hungry patrons continued to enjoy Yoshinoya’s original gy?don, or Beef Bowl.

With a history dating back to 1899 in Japan, Yoshinoya boasts of more than 100 years of tradition. In 1946, Mizuho Matsuda, son of Eikichi Matsuda, turned the business into a 24-hour restaurant and rapidly gained wide spread popularity in Japan. In 1958, it became a corporate company operating on a chain store system. Yoshinoya has grown to be one of the most important brands in Japan and boasts of more than 1,000 outlets, making it one of the biggest fast-food chains in Japan. To date, there are more than 1200 outlets around the world, namely Japan, USA, Hong Kong, China, Singapore, Malaysia, Taiwan, Australia and the Philippines.

Yoshinoya’s logo, designed by our founder, Eikichi Matsuda himself, explains what sets Yoshinoya apart from other Japanese restaurants. Our “bull horn” logo takes its shape from the letter “Y” of Yoshinoya’s English name. The surrounding rope is comprised of 27 rice grains and depicts the “Yokozuna” (winner, in Japanese sumo wrestling) quality of our food. In whole, our logo represents Yoshinoya’s status as providers of the best Beef Bowl.

Other than its famous Beef Bowl (Gyudon), Yoshinoya also offers selections of Chicken Teriyaki, Tempura, Beef Yakiniku, and Katsudon. In addition, Yoshinoya provides a variety of yummy Side Dishes to choose from. With Side Dishes ranging from a healthy plate of Gyoza to a tantalizing Mixed Basket, one will be spoilt for choice at Yoshinoya. To make it easier for the hungry pang, Yoshinoya put together 2 delicious food items in one plate for that full satisfaction. Jumbo Meals give you a choice which of the other favorites, Chicken Teriyaki, Beef Yakiniku, or 4-pcs Ebi Tempura to pair up with the best selling Gyudon. Coming up this August, a new line up for the Yoshinoya Bento Meals to give you more taste of Japan! Savor Niku Jaga,Tempura, Karaage and Pork Tonkatsu on a fine Bento Plate. Indulge yourself on Japanese Bento meals; complete with freshly cooked vegetables make a balanced meal and a nutritious alternative to the usual fast-food fare.

You need not go to Japan to experience the 100-year recipe and tradition of quality. In the Philippines, visit its seven branches to fulfill your longing of satisfaction. Since 2001, Yoshinoya Philippines has been catering to the Japanese taste buds of Filipinos in the Metro. Under the flagship of the giant Century Pacific Group, Yoshinoya Philippines boosts serving authentic Japanese foods. Experience intimate dining in these branches: SM Megamall, SM North EDSA, SM Mall of Asia, Robinson’s Galleria, and Park Square Makati. The friendly and accommodating staff will sure to serve you like Queens and Kings in the midst of fast paced service.

History and Tradition is the built of Yoshinoya. Throughout the years, it never failed to satisfy the Japanese taste buds of everyone in the world. Like the mood that cherry blossom season brings, dining experience at Yoshinoya is always exquisite and every bite brings you to tranquility.

But wait ……… there’s more!! We strongly suggest you visit this post from time to time, because you’ll never know how useful some history could be

Tony Tuason

Tony is just your average guy who loves comics, toys, games, movies, and all those geek goodness.